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Beauty Industry

Nivea Enters Body Wash Category

Exotic ingredients and a heavy foam make the line unique

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By: Jamie Matusow

Editor-in-Chief

One of Beiersdorf’s top brands, Nivea, will roll out body wash line in the U.S. next month.

The collection includes seven cream-oils and body washes which feature a revolutionary skin sensation technology.According to the company, the products produce a luxurious foam, without the need for a poof.

The body washes – fortified with exotic ingredients such as bamboo essence, diamond powder, massaging beads, shea butter and fruit essences – clean and help moisturize skin and leave it touchable all day (or night).

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